Hong Kong based start up, A2B Fulfillment, aims to be at the forefront of a new wave of delivery providers for the huge changes currently happening within the E-commerce industry in China and South East Asia.

Spacious were asked to create the new corporate identity and provide a system of design elements that can be used for various concepts for packaging, print marketing, interaction and online marketing.

Our solution was a simple logo, and identity elements, that incorporates a series of movement arrows. The arrow forms create a pattern that expresses speed to connection delivery, and (with a connection to traditional Chinese dragon scales) also express strength in a traditional context. This arrow graphic device can be applied in different forms as information design in conjunction with the circle form.