PFX has been providing high-end visual effects supervision, motion graphics, film and video special effects for several years. Based in Sydney, and headed up by Emmy nominated visual effects specialist Rob Nicol, the company asked Spacious Thinking to re-brand the business.

As well as a new corporate identity we also provided a series of visual ‘meme’ illustrations to better express the creative potential for PFX’s clients. Our new design has incorporated a large episodic visual effects project for Essential Media and Network 7 – ‘Australia the Story of Us’ – created with PFX’s essential support.